Wednesday, January 12, 2022

Caroline Munro’s Lamb’s Navy Rum Ads

 

 

Caroline Munro’s Lamb’s Navy  Rum Ads

                Sex sells is a truism in advertising, and this is especially true when it comes to selling image. In 1970, when young Alfred Lamb was promoting his newly developed liquor, Lamb’s Navy Rum, sexy Caroline Munro was chosen to be the face of the advertising campaign.  Although she had had a minor role in Casino Royale, she was relatively unknown so who knows why she was picked, but thankfully she was.

It was this ad campaign that led to her roles in Hammer films. Hammer Chairman, Sir James Carreras, spotted her on a Lamb’s billboard and wanted to know who she was. She was promptly signed  to a one year deal which led to Dracula 1972A.D. and Captain Kronos Vampire Hunter.

                By the time she became a Bond Girl (for the 2nd time) ,in The Spy Who Loved Me, she had already starred  in other genre films, so I don’t know if her Lamb’s ads had anything to do with her casting, but they certainly look like they did. The wetsuits and helicopters seem like promos for a Bond film.  They have a sexy, fun, look that perfectly fit the tone of the Roger Moore era of 007.

                Caroline went on to a very long career long after her tour of duty at Lamb’s was over, and is one of the best known Scream Queen’s in the world. But let’s all take a moment and thank an advertising decision in 1970 that introduced the world to Caroline Munro.

 





 



































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